Strategies, techniques and approaches to explore, create and evaluate design ideas

The following page of notes will cover:

  • User centred design
  • Circular economy
  • Systems thinking



User centred design:

User centred design demands that designers employ a mixture of investigative (e.g. surveys and interviews) and generative (e.g. brainstorming) methods and tools to develop an understanding of user needs

Framework process

  • Clear framework
  • Needs of the user to control all decisions
  • The requirements of the business

Problem solving:

  • Ideas developed then evaluated by user
  • User needs constantly monitored
  • Iterative design development
  • Collaboration of designers and engineers

Limitations of end user considerations:

  • Feedback needs to be appropriate for development
  • Views can only affect a small proportion of the market
  • Feedback helps refine, not change whole project
  • Involve users more in design
  • Result of iterative design process (feedback from users)
  • Consider whole user experience
  • Developed by multi-skilled, multi-disciplinary team (product designers, engineers, industrial designers, ergonomists, sale and marketing specialist)

Methods used to achieve user centred design standards:

  • Apply ergonomic principles for ease of use and comfort
  • Use anthropometric data to ensure good 'fit'
  • Observe people using products
  • Organise focus groups to indentify problems with existing products
  • Improve user experience



Circular economy:

A circular economy is an alternative to traditional linear economy

  • Keep resources as long as possible
  • Extract the maximum value from them whilst in ise
  • Recover and regenerate products and materials at the end of each service life
  • Reduce (materials, waste, pollution), Refurbish, Repair, Recycle

Design for maintenance:

  • Safer - less likely to fail
  • Reliability - less likely to break
  • Efficiency - less pollution (e.g. cars)
  • Cost - cheaper to maintain vs replace

Right to repair:

  • Law to protect you from unfair policies that make it difficult/expensive for you to repair products on your own



Systems thinking:

It's the way that keeps reducing inconsistencies between the actual flows of the system, and one's understanding of the system and its actual flows.

  • Each part of the product or system is part of something bigger
  • Breaking down a system or product to understand how it works
  • Relies on a number of departments working together (concurrent manufacturing)
  • Understanding how all parts relate to eachother

Flow diagrams and feedback loops help to understand a complex system and identify where changes can be made to improve the outcome



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