The use of a design process

Systematic research to inform design decisions:

Method	Purpose	Advantages	Disadvantages
User Surveys	Collect quantitative preferences	Large dataset analysis	Limited depth of feedback
Competitor Benchmarking	Identify industry standards	Sets realistic targets	May discourage innovation

Visual tools to communicate aesthetic direction.

Advantages
Quickly conveys style concepts Encourages creative thinking

Techniques to explore multiple solutions:

Technique	Description	Advantages	Disadvantages
Brainstorming	Group idea generation	Diverse perspectives	Dominant voices may overshadow others
SCAMPER	Structured creativity framework	Systematic approach	Can feel restrictive

Visual communication of design concepts.

Advantages	Disadvantages
Facilitates stakeholder understanding Identifies spatial relationships	Requires technical skill Time-intensive for complex designs

Detailed documentation of product requirements.

Advantages	Disadvantages
Reduces ambiguity Supports objective evaluation	Can become overly prescriptive Requires frequent updates

Creating representations to test ideas:

Type	Purpose	Advantages	Disadvantages
Physical Prototype	Tactile evaluation	Reveals manufacturing issues	Material costs
Digital Simulation	Virtual testing	Cost-effective iterations	Requires software expertise

Organising resources and timelines for execution.

Advantages	Disadvantages
Identifies critical path Allocates resources efficiently	Over-planning may reduce flexibility Time-consuming to create

Methods to validate design performance:

Method	Purpose	Advantages	Disadvantages
User Trials	Real-world feedback	Identifies usability issues	Requires ethical approvals
A/B Testing	Compare design variants	Data-driven decisions	Limited to measurable factors